Your website’s success hinges on its visibility, which is determined by your SERP (Search Engine Result Page) ranking. The deciding factor? Your content’s user value.
Backlinks or incoming links indicate your content’s relevance and quality and are therefore critical to rank your content high on SERP.
However, acquiring natural backlinks can take time, and this is where cloud stack backlinks come in.
These are properties built on powerful cloud-based platforms to potentially improve SERP ranking. Interlinking them increases the domain authority and relevance of your website, thus drawing in valuable traffic.
Cloud stacking is an essential part of off-page SEO, and in this article, we will explain what cloud stacking SEO is, its benefits, strategic implementation, and more.
What is Cloud Stack SEO?
By definition, cloud stack SEO is an off-page SEO strategy centered around link building on high authority cloud properties.
To grasp this concept better, you need to first understand backlinks, domain authority, and topical relevance.
When another website hyperlinks your content on their web page, it’s called an incoming link or backlink. The quality of these backlinks is gauged by two main factors; domain authority and topical relevance.
Domain authority is a search engine ranking score determined by the quality and ranking of your linked publication and its site. Topical relevance refers to the relevance of a website to a particular keyword.
Satisfying user intent by providing high-quality, relevant information is fundamental to Google’s algorithm. Since backlinks essentially are another web page vouching for your content, they improve your site’s reputation and naturally boost its SERP ranking.
Now there are two types of backlinks; organic and cloud-based. Organic links are obtained when another person or site naturally links information on your web page to add value to their content.
On the other hand, cloud stack backlinks are artificially established on cloud storage platforms like Google, Amazon, etc.
You create and optimize several HTML pages with content relevant to your site. These pages are uploaded to host websites, where they are stored in a bucket (the basic container that nests your data on the Cloud).
Google crawlers then index these multiple HTML pages, and this is how you acquire links via cloud stacking.
Key Components of Cloud Stack SEO
There are four main components of cloud stacking SEO.
Cloud Hosting and Infrastructure
Cloud stacking SEO is fundamentally based on cloud hosting.
Cloud hosting is the process of making websites available on the internet using the cloud. In other words, instead of one physical server, your website is hosted on a network of virtual servers.
The infrastructure of these servers is well-established and secure, which is why cloud hosting is generally considered better for scalability, reliability, and reach.
Content Delivery Networks (CDNs)
Content delivery networks or CDNs are networks of different servers, that allow a site’s copy to be stored in multiple locations worldwide. Then when a user accesses the site, CDN delivers content from the nearest server, significantly reducing load time.
In off-page SEO, the loading speed of your website heavily decides your leads, and CDN is one way to improve website speed.
Load balancers distribute incoming traffic to backend servers (server pool). This allows websites to accommodate high demand without getting overwhelmed and slowing down.
Caching is a process where frequently requested data is stored temporarily in the device storage instead of the database. This improves system efficiency, speed, and overall user experience.
There are multiple types of caching mechanisms page caching (stores a web page), object caching (stores PHP objects, images, and other specific components of a web page), and CDN caching (global distribution of content).
All these mechanisms work together to accelerate page loading time at the user’s end, optimize database performance, and fasten worldwide delivery of content.
How to Implement Cloud Stacking SEO?
Cloud stacking SEO holistically approaches website optimization. Here’s a step-by-step guide on implementing it.
Effective keyword research is the first step to optimizing a website.
It is vital to identify keywords that have high search volume because incorporating them into your content increases your chances of appearing in relevant search results.
Additionally, keyword research is useful in analyzing competition. Identifying gaps in your niche guides content creation that aligns with user intent and drives high organic traffic.
There are many digital tools like SEMrush, or Google Keyword Planner that you can use to find phrases and long-tail keywords with high search volume.
Mobile users constitute a large number of your site’s visitors, which is why it is critical to optimize your website for both desktop and mobile devices.
Here are the main elements you need to keep in mind to make your site mobile-friendly:
- Design: Your web page should have a well-established design that works for all screen sizes. Make sure the elements do not appear cluttered, and that everything on the page is spaced well.
- Mobile Page Speed: Loading time can differ between desktop and mobile devices because the latter often has less processing power. Also, mobile relies on cellular networks which can be slower than broadband connections used on desktops. For a positive user experience, it is critical to develop a site that loads in less than two seconds for both mobile and desktop.
- Usability: The processing power and network connection varies for different mobile platforms. Make sure to test your website’s speed, design, and general functionality on different devices.
- Touch-Friendly Elements: It is essential to maintain ample spacing between elements and buttons to ensure responsive design, as well as to prevent accidental taps.
Website speed is critical in determining user experience, and by extension, your visibility and position on SERP. On cloud stacking SEO, it is imperative to leverage caching, CDNs, and load balancers in a way that minimizes latency and keeps website loading speed.
Image optimization such as using high-quality pictures in appropriate formats, and minimizing HTML code are some of the ways you can level up your site’s speed.
Online tools like Google PageSpeed Insights can provide elaborate reports on your website’s performance, as well as on any bugs slowing it down.
Scalability, or being able to handle high demand, is one of the main factors that sets high-ranking sites apart from others.
Cloud hosting’s server-less infrastructure is naturally great at scaling. However, when cloud stacking, you can further improve your website’s scalability by using tools like AWS Auto Scaling.
These tools are designed to automatically scale out during demand spikes and scale in when there’s low site traffic.
Benefits of Cloud Stacking SEO and Cloud-Based Backlinks
Cloud stacking SEO, when done right, can potentially improve your website in a number of ways:
Going by statistics, we know that a website risks losing 40% of visitors if it takes more than three seconds to load. Therefore, it is crucial to have less than two seconds of latency period on your site.
Cloud stacking employs CDNs, load balancers, and caching to distribute content across various servers, and make it quickly available to site visitors. This ensures fast loading, and eventually conversion of clicks.
Enhanced Website Security
Cloud stacking also uses advanced security features like encryption, access control, and auditing which keep malware attacks at bay.
Additionally, cloud databases automatically replicate your data. Therefore, in case of a malware attack, if your file is compromised, its copies are still accessible.
Scalability refers to a site’s ability to accommodate high incoming traffic.
While traditional databases are limited in terms of hardware and capacity, the infrastructure in the case of cloud databases allows for dynamic adjustments to handle the load efficiently.
Better User Experience
Faster load time, and global accessibility when paired with valuable and relevant content, ensure a great user experience.
This leads to returning visitors which not only boosts your site’s ranking and traffic but also helps with lead generation and conversions for your business.
Improved Website Reputation and Authority
Cloud stack SEO establishes backlinks on high authority subdomains, which naturally positively impacts the authority of your website. Other elements like scalability, speed, and security also factor in as quality indicators, which helps you bag top rank on SERP.
Best Practices for Cloud Stacking SEO
Now that you know how cloud stacking SEO and link building works, let’s discuss some essential additional steps you can practice along with it to yield the best results:
Using relevant keywords helps Google crawlers understand the context of your content, which improves your chances of appearing in relevant search results. A better position on SERP enhances your visibility and drives targeted organic traffic to your website.
In short, incorporating target keywords in your HTML code helps get your web page indexed faster.
Meta Titles and Meta Descriptions
Meta titles and meta descriptions are both highly critical for SEO.
Meta titles are concise descriptions of your web page, and being the first impression of your content, they directly influence your user click-through rates (CTR).
Meta descriptions are brief 150-160 character summaries of a web page that appear right below its meta title.
When implementing cloud stack SEO, it is crucial to ensure all your web pages have compelling meta descriptions, that include the target keyword, provide a clear value proposition, and entice users to click and engage with the content.
Alt Text for Images
Alt texts or alternative texts a brief descriptions embedded in HTML code to describe the content of an image. It makes your website accessible which is great for user experience as well as Google algorithm.
A proper alt text should accurately describe the content and function of an image, ideally in under 125 characters. It should convey essential information about the image as well as its context in relation to the page’s content.
We have already discussed how toxic backlinks can get your site penalized.
Even with cloud backlinks, it is important to remember that your website might not be compatible with all cloud platforms. In this case, over reliance on cloud stacking can also negatively affect your site’s credibility.
Therefore, regularly monitoring your incoming links, as well as analyzing the performance of existing organic and cloud-based links is highly crucial.
Why Choose Yacss for Cloud Stack SEO?
Building cloud-based links manually is not only time-consuming but also high-risk. A search engine might penalize your website for unnatural link-building, and relevance, or spam issues.
Even if you try to prioritize quality and ethical practices, and stay up-to-speed with all the latest updates to algorithms, human errors are always a possibility, and can significantly affect your position on SERP.
Yacss automates the whole process and enables you to create high-quality AI websites with just one click. We have 18 cloud platforms that you can select and use to establish HTML websites.
Plus, since the websites are hosted on your cloud storage account, you have complete authority over your content and online presence.
How many backlinks are too many?
There’s no such thing as too many backlinks.
Many believe having a lot of backlinks can get your site penalized, which is simply not true. However, what can negatively impact your site’s visibility is having too many toxic backlinks.
Toxic backlinks are unnatural links obtained from low domain authority and irrelevant web pages. A lot of websites tend to spam backlinks to manipulate the search engine, but they only end up triggering search engine penalties. This can lead to a drop in rankings, or worse, removal of your site from the site from search results.
To maintain your site’s reputation, it is paramount to regularly analyze your backlink profile.
Generally, it is recommended to have 40 to 50 high-quality backlinks to the homepage, and up to 100 relevant backlinks for each web page.
How does Cloud Stacking SEO differ from traditional SEO?
In contrast with traditional SEO, cloud stacking adopts a more holistic approach to content optimization.
Traditional SEO focuses on individual web pages (on-page) and link building (off-page). On the other hand, cloud stacking SEO aims to create a robust online presence by going beyond on-page and off-page.
Besides content quality and the website’s domain authority, cloud stacking also centers on improving the underlying infrastructure, website speed, and scalability. This comprehensive optimization helps deliver enhanced user experience, resulting in top ranks on SERP.