With hundreds of websites competing for the same target keyword, it can take high-quality and well-optimized content three to six months to rank on the first page.
Amidst this saturation, off page SEO is exactly what you need to outrank your competitors.
In this article, we explain what off page SEO service is, and why it is important. We then highlight six off page SEO techniques that, when done right, guarantee your website authority and an exponential increase in clicks on the search engine.
What is Off Page SEO?
Off page SEO refers to various strategies that are applied outside of a website to improve its visibility on SERP (search engine result pages).
Google is committed to offering the best and most relevant content to its users. Off page SEO includes backlinks, citations, guest posts, and other elements that the algorithm uses to gauge a site’s reputation and quality.
Why is Off Page SEO Service Important?
Off page SEO service involves link building, obtaining positive reviews, and recommendations, all of which essentially serve as a vote of confidence for your content’s relevance and quality.
While no one knows exactly what Google’s algorithm entails when it comes to ranking websites, one thing is clear – the value your content provides determines its visibility online.
According to Backlinko SEO statistics for 2023, the first search result on Google gets approximately 32% of all clicks. Furthermore, the top 3 websites on SERP bag 70% of total clicks.
This implies that securing top ranks is crucial to driving traffic to your website, which eventually translates into more conversions and better ROI. Off page SEO is pivotal in your site’s ranking and is therefore fundamental to building your digital growth.
Google is always improving its algorithm, and it can be difficult to adapt your website accordingly on time. An off-page SEO service expert is always up-to-date with the evolving algorithm, and can, therefore, ensure your site ranks on the first page, and maintains its position there.
On Page SEO v/s Off Page SEO
Google has an E-A-T (Expertise, Authoritativeness, and Trustworthiness) guideline that determines a content’s visibility on the search engine. SEO or Search Engine Optimization, simply put, is a set of techniques used to improve your website’s E-A-T, and, on page and off page are two components of SEO.
- On page SEO: This includes elements you can directly apply to your web page. It is completely under your control, as you get to establish your topic, target keyword, and audience. Here are the essential factors of on page SEO:
- Keyword research and integration
- Meta titles and description
- Image alt-text
- Page URL
- Site speed
- Visual content and graphics
- Off page SEO: In contrast with on page SEO, off page SEO is never fully under your control. It relies heavily on a lot of external factors, like the quality and domain authority of other websites, user behavior, your online reputation, and especially the constantly evolving search engine algorithms. Here’s what off page SEO includes:
- Backlinks and citations
- Social media marketing
- Guest posts
- Local SEO
- Content promotion
6 Best Off Page SEO Techniques
Now that you know what off page SEO is, and why it’s paramount to garner clicks and generate leads for your website, let’s see six techniques that a good off page SEO service agency employs to secure you top ranks on SERP:
Backlinks are incoming links, i.e., when another website links to your content on their web page.
In Google’s algorithm, backlinks are essentially seen as an endorsement of your content’s relevance and quality, and therefore, they can single-handedly boost your site’s ranking online.
However, there are two key factors you should always consider with backlinks:
- Topical Relevance: Based on keywords and content structure, Google crawlers judge the relevance of your backlinks. This is crucial to prevent web pages from manipulating the algorithm by acquiring irrelevant, low-quality external links.
- Domain Authority: Since off-page SEO is essential to gauge your site’s reputation, it is understandably critical for your backlinks to come from well-ranked publications as well. In other words, the domain authority of your linked websites determines the visibility of your content on the search engine.
Google’s algorithm categorizes all the low-quality/ toxic backlinks as spam, which then results in your content getting penalized.
To prevent this, SEO agencies regularly conduct backlink audits that analyze the quantity and relevance of your linked websites. As part of the off page SEO services, they remove all the toxic backlinks and help you obtain new, credible ones.
Backlinks can be both natural and cloud stack. When another blog likes your content and links it on their web page, it is referred to as a natural or organic backlink.
Cloud stack backlinks, on the other hand, are created and hosted on cloud platforms. These are strategic hyperlinks built on subdomains of Google and other powerful domains, which earns them high domain authority and thus naturally improves your search engine rankings.
Since these links are established within your cloud storage account, you have complete authority to control the content and manage your online presence.
Cloud backlinks are an integral part of off-page SEO. However, manually creating them carries a high-risk of violating search engine guidelines, which could get your website penalized. Therefore, for automated backlinking and optimization, always contact off-page SEO agencies like YACSS.
Social Media Marketing
off page SEO is all about establishing credibility and approaching a wider audience, which is why leveraging social media to your advantage is an essential off page SEO service.
Start by having a concise, clutter-free profile that communicates your vision and services. Make sure it has all the information about your business, including your contact number /email, and your website’s URL.
Focus on creating content that your target audience is likely to share. Do thorough market research to find out what blog posts, images, and videos appeal to your target market. Use relevant hashtags for better visibility.
Effective social media marketing will naturally increase your engagement, and consequently lead to top ranks on the SERP.
Guest posting is an excellent marketing tactic that involves writing posts for other websites relevant to your business. It exposes your brand to a wider audience which can result in an incredible boost to your site’s clicks and engagement.
Additionally, it is also a great link-building technique. You can search for sites with credible domain authority, and approach them for collaboration, which will help increase the quantity and quality of your backlinks.
A good off page SEO service agency always has a wide network of connections that can help you contact websites for guest posts.
If your website targets a particular regional audience, you need to optimize it as per local SERP. This includes competing for local keywords, building NAP citations, and managing your Google My Business profile – all of which are components of off page SEO service.
Reviews and comments on your website and social media offer Google crawlers an insight into the user experience you offer. This heavily impacts your content’s ranking on the search engine.
Off page SEO service helps you create content that is relevant to your target audience and encourages positive reviews, which eventually helps your site’s position on the SERP.
While your online presence defines your business’s success, the digital landscape is difficult to navigate. Establishing yourself amongst hundreds of competitors requires supplementing high-quality content with on-point off page optimization.
So, if you want to drive traffic to your site, and multiply your ROI, contact an off page SEO service agency, and get started today!